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Progressing the World Expo '88 Vision
- A non-government not-for-profit entity celebrating Brisbane's World Expo '88 -
Photos
27. The World Expo '88 Official Logos
Image reproduced courtesy of Cato
Purnell Partners, designers of the logo
The image cleverly incorporates the
location of the site, on the banks of the Brisbane
River, by the wavy blue line at the lower part of the logo, with the design of one
of the iconic sun-sails divided into the six main areas
of entertainment at the World Exposition, namely, (from left to right);
circus, the visual arts, marching bands, music, the
performing arts, and the sun which shines on the expo site, reminding guests that the
expo is taking place in Queensland, also known as the
"Sunshine State."
The expo logo was a key feature in
unifying the expo identity and giving it an instantly
recognizable trademark, and was universally popular and accepted.
The logo joined the also well known wire frame boomerang globe logo, in representing Expo both at home and overseas, noted here.
Both logos were used interchangeably during the lead-up to, and during phases of the Expo.
The logo joined the also well known wire frame boomerang globe logo, in representing Expo both at home and overseas, noted here.
Both logos were used interchangeably during the lead-up to, and during phases of the Expo.
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