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About
World Expo '88
Attendance
In
the early planning days of the Exposition - as the first
free-enterprise funded World Expo - it was a considered, yet calculated
risk. 7.8 million persons needed to have visited the Expo over the
six months for it to have been a successful exercise - in other words,
an average of 42,000 visits per day over the 184 days of the
Exposition. For an Exposition far away from the major population
centres of the World of Europe, the Americas and Asia - where
predominantly the local population feed the Exposition's daily tally -
hosting the Expo in Australia - and in Brisbane - with a local
population of just over 1 million persons - and getting a six-month
figure
more than seven times that number was by no means a fait accompli. It
was, a calculated risk.
With a time-line chart of each day's
optimal cumulative attendance figures, the Expo Authority charted a
course for success - and - romped home magnificently.
Already on the first day of the Expo - Saturday 30 April 1988 - the day
the Exposition
was officially opened by Her Majesty Queen Elizabeth II in the presence
of the Prime Minister
of the Commonwealth of Australia, the Honourable R.J.L. Hawke MP,
AC; Premier of Queensland, the Honourable Mike
Ahern MP; and Lord Mayor
of Brisbane the Right Honourable Sally-Anne Atkinson and other
distinguished guests
at the perennially popular River
Stage, the Expo
site received a modest 77, 260 visitors.
(The
River Stage was also venue for the nightly state-of-the-art laser and
fireworks show, and concert by Julio Iglesias,
amongst other numerous other international and national performances,
and
also was the venue for the
Official Closing Ceremony where some 20, 000 staff regaled to
inspirational music as they watched fireworks
explode from city building tops across the river (this had never
before happened in Brisbane and was a complete surprise) -
and
playfully tossed massive inflatable
plastic globes across the crowd. Also not to be forgotten, here was
also the official 'hand-over ceremony'
of the Bureau of International Expositions flag from Secretary-General
Madame Marie Helene Defrene to representatives from the next two World
Expositions - Osaka Garden Expo '90 - and Seville Expo '92. As
part of this final show at the River Stage traditional Japanese dance
and also Sevillian flamenco featured - as well as a special
Seville Expo '92 fireworks display which, added to the Closing Ceremony
fireworks made the Closing Ceremony fireworks the longest
fireworks display in Australian history.)
The
following next days the daily attendance rose higher still - and in
just over 13 days into the Exposition - the first Millionth visitor
entered the Expo site - two weeks ahead of schedule.
It
became plain to see that the 7.8 million target would not only be
easily reached - but that it would probably be more than doubled.
Brisbane had embraced it's new international cosmopolitan addition like
a long-lost friend and the World Expo was averaging close to
100,000 visits a day.
Then, on the second last day of the Expo - Saturday 29 October 1988 - a staggering 182,762 persons
visited the Expo site - nearly a fifth of the population of Brisbane -
with the final day
of the exposition, Sunday 30 October 1988, seeing 91,137 visitors.
Tabulating the data - a joint-Tourism Queensland and James Cook
University Research paper showed that:
Of
non-staff visits to World Expo '88 (a total of 16, 465, 000
persons)
(i) approximately 65.4% were visits by local
residents (of South-East Queensland) on day trips;
(ii) approximately 23.2% were visits by
interstate visitors on overnight trips;
(iii) approximately 6.1% were visits by Queensland residents on
overnight trips;
(iv) approximately 5.3% were made by overseas
visitors (also on overnight trips).
Day trip visitors made an approximate 6.74 visits to the Exposition -
as opposed to an average of 2.1 visits per overnight
visitor.
The
final statistics for the six-month expo (including V.I.P.s and
staff) came to 18, 574, 476 visits - more than the total
population of Australia at the time.
Not
only was World Expo
'88 a success in good will and diplomacy - it had managed to pay for
itself many times over - with no public debt or liabilities - reversing
an alarming trend that had occurred in previous World Expositions. And,
it proved that the familiar saying about Australia - 'the tyranny of
distance' - was not applicable here - with Brisbane, Queensland and
Australia hosting a major world-wide international event and doing so
in the best of style and with daily attendance figures that would be
the envy of any specialized Exposition. - even those hosted in Europe,
Asia or the
Americas.
Thanks
to the leadership of Sir Llewellyn Edwards - who had guided the Expo from it's inception to development and delivery - with his able-bodied team of the affable Expo Oz & Friends; the Theme Song and Logos; as well as the masterful rudder of Sir Edward Williams, KBE, KCMG,
Commissioner-General of World Expo '88 and Australian Commonwealth
Government representative at the Exposition; the Expo Authority with
General Manager Mr Bob Minnikin MBE, the eight directors of each
division of the Expo - from Communications, to Entertainment, Finance & Administration, International Participation, Marketing, Operations, Site Development, and Technology, and their numerous offices, staff, and several-day contracted employees, including the thinkers, designers, press-writers, architects, engineers, builders, electricians, painters, gardeners, and artists, musicians, magicians, street performers, comedians, directors, and their assistants; the staff of the International, Australian, and Corporate Pavilions - the Commissioner-Generals and their Secretaries, and their Media & Protocol Assistants, Staff and Events Managers, and their Attendants & Guides, Assistants, Artists, Technical and Logistics Staff; and the ever-present courteous and smiling Lorraine Martin-trained and Prue Acton-designed colourfully canary-yellow uniformed and brim-hatted Expo Hosts & Hostesses and the turquoise-stripe uniformed Expo goodwill Volunteers, and the Security Staff, Ticket-Sellers and Ticket-Collectors, Souvenir Shops, Restaurants, Catering and Services Staff - that all kept to the tune and march of the 65-strong Expo City Marching Band - World Expo '88 had become an unqualified
success, and a World's first in many regards.
Now the time had come to turn the next page in the Expo's story - it's
re-development.
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